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about me

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Jana Beutler Holland, M.Ed.

Hi, and Welcome to my Page! I'm the Owner and Founder of SWAT Personal Training in Tucson, and Owner and Director of Life in Motion Life and Fitness Coaching.

I'm a Board Certified Therapist, Life coach, and a published author on various subjects including weight loss, motivation, making change, goal-setting, overcoming emotional obstacles. She’s been interviewed on life coaching topics for popular national magazines, including Health Magazine, and Experience Life Magazine.

I am an experienced group strength training instructor, was the Director of SWAT Fit Kids and a former hip-hop dance teacher. I am also the creator of SWAT’s Weight Loss 911 and Kitchen Intervention programs.

I am a former high school teacher, counselor and law enforcement officer (as a Juvenile Probation Officer). When I got my Masters Degree in Psychology, and got involved in fitness training, I was able to find a way to use my skills from each in my career as a life coach, fitness and weight loss author, counselor and mentor for women.

As the SWAT Fitness Life and Weight Loss Coach, I work with clients on goal-setting, staying motivated, and implementing healthy lifestyle habits.

Although I am a Tucson based lifestyle coach, I work with clients all over the country—working by phone or online.

tucson personal trainers Ron and Jana Holland

Jana Holland on Facebook

my mission

"To empower my life coaching and fitness clients to live a life they love."
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· Feel more excited about your life

· Lose weight and/or have more self   confidence

· Love your body!

· Have a more positive outlook on life

· Have better, stronger relationships

· Be more motivated and have more   energy

· Get over it and move on

· Stop making excuses, and DO IT!

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tucson personal trainer jana beutler holland

Life in Motion

When the body is in motion, it has purpose, energy, and momentum. And the more you move, the stronger, more flexible, and more resilient your body becomes!

A life in motion is very much the same. A life in motion has direction, momentum, energy, and purpose. It is propelled forward by sheer inertia once it has a destination and gets a good shove in the right direction.

When your Life is in Motion, you are moving forward. You are growing, experiencing and enjoying life, and taking advantage of the opportunities that come your way. Our goal is to help you GET YOUR LIFE IN MOTION so that you can enjoy all that life has to offer.

my experiencE

M. Ed., Educational Psychology, Northern Arizona University, with an Emphasis in Counseling & Guidance

B.S. Ed., University of Arizona, Majoring in English, Dual Minors in Psychology and French Lit.

Board Certified Therapist

Trained Lifestyle / Wellness Coach

Certified Personal Trainer

Dance Teacher / Instructor (Hip hop,  jazz, adult dance)

Owner and Founder, SWAT Personal Training

Founder and Owner, Life in Motion Coaching

Former President, Adlerian Society of Arizona

Member - Tucson Coaches Alliance, CoachVille, U.S. Life Coach Association, International Federation of Coaches

Member - Marana Chamber of Commerce, Northern Pima County Chamber of Commerce

my Goals

To continue to learn and grow in my coaching practice, as well as in my personal life.

I am committed to continuing to provide quality, educational and effective fitness and lifestyle coaching to personal training clients and coaching clients, and to making SWAT Personal Training known as a leader in the fitness industry.

I commit to hiring and training personal trainers who truly care about each personal training client as individuals, and are committed to helping them get the fitness and health results that they seek. My goal is that our team of personal trainers in Tucson are committed to leading tour clients to healthier, happier ways of living.

Other than that, it wouldn’t totally stink if I finished a novel this year. Or even next:)

swat tucson personal trainer jana


my Philosophy

jana beutler holland, tucson personal trainerI believe that all of us have the innate desire to be our best selves, and achieve greatness in our lives. Unfortunately, we often sabotage ourselves, or give up in frustration before we’ve really experienced all that life has to offer.

Fear of failure, perfectionism, and unrealistic expectations of ourselves and others can often lead to anxiety, frustration, and downright depression. Having an objective, trusted professional to bounce ideas off of, to tell you how it is, and to point out your irrational and ineffective patterns of thought and behavior can be just what you need to take your goals to the next level. Life coaches are simply there to listen, to ask you the tough questions, and when needed, to hold you accountable.

We can all use a “shove” occasionally; I believe that having an objective person who respects you and is focused on your progress and happiness can facilitate growth, progress, and ultimately, life happiness.