Why Choose Swat?

At SWAT, we combine fitness with science and medicine, to give you the most comprehensive fitness programs available in the best possible atmosphere. Your success is our priority. We get to know you. We care what your goals are. We personally match you with a trainer that can get the best results from you, based on your goals and strengths.

But it doesn’t stop there. At SWAT Fitness, you don’t just have a personal trainer—you have a whole team of fitness and health professionals as a resource to you, to give you the best opportunity for success.

Our on-site M.D. and our lifestyle coach work with our trainers to develop SWAT programs. We are committed to providing you with the most well-rounded knowledge base possible, so that you have the information, tools and resources you need to meet your goals: whether they be losing weight, leaning out, toning up, training for a sport or event, or simply improving your health and confidence.

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Our Philosophy

At SWAT, we believe that there are three essential elements of lifestyle wellness and optimum health...

SWAT offers personalized exercise and nutrition prescriptions that identify and enhance your strengths, while strengthening areas of weakness. You can benefit from one-on-one training, small group fitness training, Pilates, weight loss seminars, running clinics, and much more.

Your SWAT trainer will prepare you to implement healthy lifestyle strategies for life.  We teach you what to do, how to do it, and why to do it. With our Healthy Cooking classes and Nutrition seminars, you’ll learn how and what to eat to optimize your energy and feel your best.

Our Lifestyle / Wellness Coach can help you identify patterns of thinking and behaving that may be getting in your way.  You’ll identify goals, stop self-sabotaging, and work on attaining balance in your life.

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Our history

SWAT (Strength Wellness Athletic Training) was started by Ron Holland in 1991. In his long and successful career in military law enforcement, he served as a
SWAT Commander and fitness training specialist, responsible for training his troops, and also for developing fitness programs for overweight soldiers.

Ron’s fitness accomplishments included running 13 marathons worldwide, as well as being assigned responsibility for airmen who were in danger of being discharged due to obesity and poor physical fitness.

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